Preheat and prep: Heat the oven to 350°F (175°C). Line a 12-cup muffin pan with paper liners or grease lightly.
Make the streusel: In a small bowl, mix flour, brown sugar, cinnamon, and salt. Cut in the cold butter with a fork or fingers until sandy with small pea-sized bits.
Chill while you make the batter.
Whisk wet ingredients: In a large bowl, whisk Greek yogurt, eggs, oil, brown sugar, and vanilla until smooth.
Combine dry ingredients: In another bowl, whisk flour, protein powder, baking powder, baking soda, salt, and cinnamon.
Bring it together: Add dry ingredients to wet and fold gently. If the batter looks very thick (protein powder can vary), stir in milk 1 tablespoon at a time until it’s thick but scoopable, like classic muffin batter.
Optional swirl: Mix the extra brown sugar and cinnamon in a tiny bowl.
Fill the cups: Spoon about 1 tablespoon batter into each muffin liner. If using the swirl, sprinkle a pinch of the cinnamon sugar over the batter.
Divide remaining batter among cups, filling each about 3/4 full.
Add streusel: Top each muffin generously with the chilled cinnamon streusel. Press lightly so it adheres.
Bake: Bake 16–20 minutes, or until a toothpick comes out clean or with a few moist crumbs. The tops should be set and golden around the edges.
Cool: Let muffins rest in the pan 5 minutes, then move to a rack.
Cool until just warm for the best texture.